ABSTRACT

This systematic review explores the diverse range of incentives that Small and Medium Enterprises (SMEs) employ to encourage the adoption of cleaner vehicles. As global concern for environmental sustainability grows, a comprehensive understanding of such efforts becomes increasingly vital. The review scrutinizes both financial and non-financial incentives offered by SMEs, including discounts, rebates, preferential financing, educational campaigns, and more. It further evaluates the effectiveness of these incentives by assessing their impact on consumer behavior, purchasing patterns, and overall adoption of cleaner vehicles. Additionally, the review highlights the unique challenges faced by SMEs in promoting cleaner vehicles and provides potential solutions to overcome these hurdles. The paper concludes with an overview of emerging trends in cleaner vehicle incentives, setting the stage for future research. The findings hold profound implications for SMEs, policymakers, and society, emphasizing the pivotal role SMEs play in fostering a more sustainable future. The study reinforces the need for further research and active engagement in promoting cleaner vehicles as a key strategy to mitigate environmental degradation.

KEYWORDS

Cleaner Vehicles, SME-Driven Incentives, Consumer Behaviour, Sustainable Transportation, Environmental Sustainability